Kite Finance

Location

Bengaluru, India

Industry

FinTech

Cloud Provider

AWS

Monthly Savings

₹7,44,000

Overview

Kite Finance is a fast-growing fintech startup offering finance and credit to help MSMEs access growth capital with ease. With increasing infrastructure costs on AWS, Kite’s finance and engineering teams were looking for sustainable ways to manage spend without compromising performance. 

Overview

Kite Finance is a fast-growing fintech startup offering finance and credit to help MSMEs access growth capital with ease. With increasing infrastructure costs on AWS, Kite’s finance and engineering teams were looking for sustainable ways to manage spend without compromising performance. 

Overview

Kite Finance is a fast-growing fintech startup offering finance and credit to help MSMEs access growth capital with ease. With increasing infrastructure costs on AWS, Kite’s finance and engineering teams were looking for sustainable ways to manage spend without compromising performance. 

The Challenge
As Kite scaled its product and customer base, its monthly AWS spend shot up to ₹24L. Despite RIs and Savings Plans in place, they still had: 

  • Underutilized compute resources 

  • High variability in workloads 

  • No FinOps practices or centralized spend visibility 

  • Inconsistent tagging across projects


The finance team flagged this as a priority in Q1 2025, as cloud spend had become the second-largest OPEX line item after salaries.


The Solution
Kite Finance partnered with Karbon Business, a cloud discount aggregator, to optimize their cloud costs. 

Karbon’s process involved: 

  • One-Click Cloud Bill Analysis 
    The Karbon team ingested Kite’s last 3 months of AWS bills, breaking down spend by service, project, and usage patterns. 

  • Custom Discount Allocation via Partner Network 
     Using Karbon’s partner network, they negotiated a 1-year committed spend plan without any engineering lock-in or billing changes. 

  • Unused Resource Identification 
     Karbon’s team ran optimization checks to identify: 

    • Idle EC2 instances 

    • Overprovisioned RDS clusters 

    • Orphaned EBS volumes 

  • Weekly FinOps Syncs 
    Karbon set up bi-weekly FinOps reviews for continuous savings, anomaly detection, and dashboarding.


The Solution
Kite Finance partnered with Karbon Business, a cloud discount aggregator, to optimize their cloud costs. 

Karbon’s process involved: 

  • One-Click Cloud Bill Analysis 
    The Karbon team ingested Kite’s last 3 months of AWS bills, breaking down spend by service, project, and usage patterns. 

  • Custom Discount Allocation via Partner Network 
     Using Karbon’s partner network, they negotiated a 1-year committed spend plan without any engineering lock-in or billing changes. 

  • Unused Resource Identification 
     Karbon’s team ran optimization checks to identify: 

    • Idle EC2 instances 

    • Overprovisioned RDS clusters 

    • Orphaned EBS volumes 

  • Weekly FinOps Syncs 
    Karbon set up bi-weekly FinOps reviews for continuous savings, anomaly detection, and dashboarding.


The Results
Within 6 weeks, Kite Finance saw measurable improvements:

The Results
Within 6 weeks, Kite Finance saw measurable improvements:

Metric

Metric

Before Karbon

Before Karbon

After Karbon

After Karbon

Monthly AWS Bill

Monthly AWS Bill

₹24,00,000

₹24,00,000

₹16,56,000

(31% Saved)

₹16,56,000

(31% Saved)

Annualized Savings 

Annualized Savings 

~

₹88,32,000

₹88,32,000

Engineering Time Spent on Cost Reviews 

~8 hrs/month

~1 hr/month

(↓ 87%)

Additionally: 

  • No downtime or infra changes were required 

  • AWS billing continued directly to Kite 

  • Savings kicked in from the very next billing cycle


Why It Worked

  • Aggregated discounts via Karbon’s network offered rates unavailable directly via AWS

  • No engineering effort or setup time needed—Karbon handled everything 

  • Continuous monitoring and human support to adapt to workload changes 

Cut Cloud Spend by 60% — Without Changing a Thing.